Up close with Choi Jeong Hwa
About Choi Jeong Hwa
Born 1961 in Seoul, Korea
Lives and works in Seoul
Choi Jeong Hwa is a Seoul-based artist and designer. He works across many disciplines – art, graphic design, industrial design and architecture – using a broad
range of media including video, moulded plastic, shopping trolleys, real and fake food, lights, wires and kitsch Korean artefacts. Choi has recently worked in oversized floral-form inflatables, including lotus blossoms. This celebration of a seemingly superficial object honours the beauty of nature, and the need for imagination when living in urban cultures with a diminishing natural aesthetic. His playful practice comments on the privileged environment of art institutions and questions the prized status of artworks amidst a consumer-frenzied world. Choi will create a site-specific architectural intervention, Hubble Bubble (2010), outside the Sydney Opera House, and The unbearable lightness of being (2010) is presented in the Royal Botanic Gardens.